Case Study
Verbal Beginnings
Increase of $4.0 million of annual revenue above baseline
The Situation
Verbal Beginnings, a Top 20 ABA therapy provider, was losing families at two points: overnight and overflow calls went unanswered, and the website's lead form wasn't converting at the rate growth targets required — and adding admissions staff meant more cost with no guaranteed return.
The Results
In the first 90 days after launch, the Voice Intake Agent took overnight and overflow qualified prospects from 0 to 171, an estimated $630,000 in incremental annualized revenue. The Web Chat Assistant grew qualified web prospects from 39 to 82, an estimated $360,000 at a 20% conversion rate.
What Access AI Changed
Access AI closed both gaps. The Voice Intake Agent now answers every overnight and overflow call — 171 qualified prospects that used to go to voicemail — and the Web Chat Assistant more than doubled qualified web prospects, all without backfilling two open admissions roles.
Efficiency, Not Just Growth
Access AI also delivered an estimated $95,000 in savings by letting Verbal Beginnings forgo backfilling two open admissions positions — proof that AI-driven intake doesn't just grow revenue, it makes the existing team more productive.
171
Lead Growth inbound leads captured
1.8x
Web Chat Engagement over the system it replaced
95k
Saved two open admissions roles not backfilled
The Bottom Line
$4.0 million in annual revenue above baseline — generated by closing the gap between when families reach out and when a real conversation happens, at any hour, through any channel.